Latent Semantic indexing Part II: How To Use The Damned Thing
In the first part of this series I have described what LSI is. It is now time to take the journey further and learn how to optimize pages using this factor.
When trying to introduce the LSI element in your website, the biggest challenge found is in matching the analysis made by the Google algorithm with a similar approximation method. LSI tables are generated by analyzing thousands of webpages, something that is impossible for the average webmaster.
There are two ways to tackle this issue:
1) The easiest way is to be faithful in the real purpose behind the introduction of the LSI in the first place more exactly distinguishing between relevant content and keyword stuffed content, while penalizing the last. Using this assumption all that you have to do is write quality original content and you are home free. When you have though websites containing tens of thousands of pages, this is obviously extremely difficult.
2)Try to evade LSI by mimicking what it does and refining the keyword policy. How should this be done? Well, it is a safe assumption that the websites belonging on the first page of a Google query are doing very well from the LSI standpoint. All that you have to do is analyze this reduced number of websites and see what additional keywords pop up. Incorporate these additional keywords in your content and you should do better. Keep in mind though, that this method might not be enough as the number of backlinks, age of the domain and authority of the website also have an important role in establishing the ranking order. The LSI analysis is just another factor here. However with the increased number of cases showing that keyword stuffed websites are getting increasingly penalized, this should at least avoid a disaster.
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Hi George,
Great article. I had heard of LSI but had no real clue as to what it was. Thanks for the concise explanation!
John W. Mann
http://www.YourArticleMarketingAssistant.com