Keyword Quest. An Inquiry On How SEO Is Made

March 20, 2007

Keywords, the little pieces around which SEO is built. The domain in which a single letter can make you or break you. I have had my share of Google love lately, but strangely enough the traffic that Big Daddy sent me was for the weirdest keyword combinations you could think of. Why would anyone on earth search for “300 google bomb” or why is “battle of thermopile” the keyphrase for which I rank well on virtually every single engine out there? A little post of mine is the one that did it and because the competition for them was relatively non-existent I see people reading my blog.

But what about the keywords I want to rank well. It is a dream of mine that one day when some guy in Peru or United States, that wants to find out how to use SEO, visits Google and types SEO blog will find me. Not on page 47, but on page one. The irony of the whole thing is that the little post I made about the Iranian google bomb, was the least optimized post on the whole blog. I had quite an interesting chat with a British friend of mine, which works as a website developer on this topic and he basically laughed when he heard the whole thing. He thought of it as normal. From his experience with a particular website, after a lot of promotion was made he found himself with 700 low competition keywords that brought him traffic in a matter of few months. The main keyword he was after though, only brought traffic 2 years later and only because he had never stopped in the meantime to optimize for it.

And then of course comes Doug’s story which was kind enough to expand the issue from the comment he made here. Now this is a truly incredible story and my hat is down to him. To get first page on Google, with a competition of roughly 200 million websites in less than a year and without spending a single dime, that’s nothing short of amazing.

I’ll let you draw the conclusions here.

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