From Search Engine Optimization To Search Engine Marketing
Well, vacation is over, back to hardcore marketing.
It is mazing to see how much effort people put in getting their websites in the first page on Google, yet how little they think of what will happen after. The basic idea seems to be that once you are on the first page traffic will come and users act like little robots and click whatever is in front of them. When you put things into this light it is obvious that this is not the case.
So how should search engine marketing be conducted? How can you make the readers click your link? The description tag and the content itself will be the snippets showed. with the content itself you won’t have to deal with. With the description though you can play. so what rules should the description respect?
Well here is where you must acknowledge a fundamental piece of search engine marketing. Readers follow a certain traceable behavior pattern. They usually like descriptive and passive pieces of text:
Learn amazing SEO techniques in just 3 days
is an example of what you must avoid.
List of easy to implement SEO techniques
will perform much better.
Also it is important to include the keywords aimed in the description itself. These are the prime rules you must follow. As an addition you can also insert your website’s name to raise brand awareness and trigger potential follow up visits from readers that will remember it.
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Nice article, thanks for sharing ur toughts with us, l added ur feeds,