Author Archive

Viral Marketing. Case Study: A Comparative Analysis.

There is a lot of buzz going around these days on how artificial link building techniques will be increasingly penalized over the time to come. And no this is not just referring to Google, Yahoo too also seems to have begun devaluing links coming paid directories for example (they simply don’t have a Matt Cutts […]


AdWords Exploited By Malicious Hackers

A security consultancy group has recently discovered that some ads promoted through the popular AdWords program were actually attempting to infect the reader with a backdoor program and install a keylogger. The exploit in use was in fact rather outdated, but the hackers relied on the users not patching up their systems to be […]


E-commerce Turns To Bloggers. The Tale Of Testfreaks

Quite often you get bombarded by online ads that you do not wish to see nor to check. This leaves a potential gap between the marketers and buyers. Testfreaks.com is an innovative concept that tries to bring e-commerce closer to the online community. Now that sounded a bit hype didn’t it? Well it isn’t. Although […]


Google Is Turning Into A Tyranny

In case you weren’t aware the entire webmaster world is on fire. The reason? Matt Cutts has posted on his blog here that paid links will be penalized from now on and that the Google algorithm will change in regards to this issue.
So where is the problem? Well, the lack of transparency is the biggest […]


From Search Engine Optimization To Search Engine Marketing

Well, vacation is over, back to hardcore marketing.
It is mazing to see how much effort people put in getting their websites in the first page on Google, yet how little they think of what will happen after. The basic idea seems to be that once you are on the first page traffic will come and […]


A Testimony Of Faith

It is Easter. The malls are overcrowded again and bunny costumes are all over the place. This is not however what Easter is about. It is easy to forget that Easter is a celebration of faith and hope.
This might seem a bit awkward coming from an SEO marketer, but today I’d like you to do […]